π₯ OUR FIRST POP-UP WINE EVENT: NEMEA TAKES ATHENS. π·π¬π·
For NEMEA ON THE MOVE project, together with karsiotik, we set out to do something different: bring Nemea to Athens first, before taking the journey back to where it all comes from.
Created as part of the Great Days of Nemea Festival, an annual wine tradition in Peloponnese where the wineries open their doors and invite wine lovers to discover the region, NEMEA ON THE MOVE extended that experience beyond Nemea before the beginning of the festival.
Three stops. Two cities. One Destination.
π Stop 01: Warehouse Exarcheia
For one evening, we put the spotlight on a side of the region that deserves more attention: The White Wines of Nemea.
Different producers, varieties and expressions came together in the heart of Athens ποΈ, as people tasted, talked and discovered Nemea in a completely different, urban setting.
After months of strategy, communication and planning behind the scenes, seeing our first pop-up come alive β and ...
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