11% of people are what we call Spectators. These folks don't see giving as part of who they are, but they think that everyone around them does. Other groups broadened their giving by 22–25% with more exposure. Spectators: 4%. Here’s what to take away for your next #GivingTuesday campaign on December 1: Ask more often and be consistent Don’t focus on the "everyone's doing it" message Give donors a reason to give that aligns with their values More at the link in our bio. #Data #Nonprofit