Grateful to have spent the past week with such an amazing team of people. 💜 I was asked to create social media content for iangarry around a pivotal fight in his UFC journey, with a win meaning a place in the top 15 of his division. My goal was for the week was to show a behind-the-scenes, authentic, and human side to Ian. Given the nature of the sport, some forget that these athletes are people just like us, with families, emotion, and a love for what they do. Not only did we create tons of fun and entertaining content for Ian’s fans but we also produced a daily-recap series called “Dear Diary”. These videos captured the raw and intimate moments with his family and friends… and certainly made some grown men cry (me included). They quickly became more than just clips for social media and rather time capsules for everyone involved - and THAT is the best gift I could ever give. 👏 If there’s one thing I learned from Ian and his wife Layla, it’s to live a life full of freedom and adv...