LEE KNOW: THE NEW EPOCH OF MATIN KIM Stray Kids’ virtuoso steps into the vanguard of Seoul’s most compelling sartorial export as the new face of Matin Kim’s 26FW campaign. Matin Kim has appointed Lee Know, the multi-faceted member of global phenomenon Stray Kids, as the formidable face of its autumn/winter 2026 campaign. The partnership marks an intellectually astute evolution for the South Korean label, celebrated for its deconstructed street-inflected sophistication. The 26FW collection stands as a masterclass in modern utility. Robust cargo trousers, woven logo knitwear, and voluminous padded outerwear form the core of a wardrobe that deliberately evades gendered categorization. The demarcation between traditional menswear and womenswear grows increasingly obsolete, replaced here by a shared wardrobe of elevated essentials. Lee Know possesses an enigmatic charm—a rare combination of classical symmetry and a sharp, contemporary edge. He effortlessly assimilates Matin Kim’s free-sp...