GENESIS — SIGMA × Mikael Pono Where fashion becomes art, and every detail tells a story. For Genesis, Mikael Pono’s latest collection comes to life through the lens of Sigma Ambassador Meg Loeks, whose distinctive photographic vision captures the collection beyond the garment—revealing its texture and emotion. Through Meg’s lens, each look becomes more than an image. It becomes a moment, a mood, a statement. This partnership brings together two disciplines rooted in craftsmanship: the considered art of fashion and the precision of photography. SIGMA × Mikael Pono Genesis — New York Fashion Week (@nyfw) - Morningside Pond Purchase tickets at mikaelpono.com September 14, 2026 5 PM EDT To watch the full BTS video head to youtube.com/@sigmaphoto Credits: Photographer: Meg Loeks (@meg_nlo) Designer: Mikael Pono (@mikaelpono) Videographer: Nagamitsu Endo (@nagaendophoto) #sigma #NYFW #sigmalenses #fashion #photography