China has been putting scientists on giant LED screens in subway stations and on city buildings, in the same spots usually reserved for luxury ads and celebrity campaigns. The displays feature names like Tu Youyou, Yuan Longping, Qian Xuesen, Deng Jiaxian, Guo Yonghuai, and Qian Sanqiang, with short lines about their work in medicine, hybrid rice, aerospace, and nuclear science. The copy treats them as the people worth looking up to, not just as historical footnotes. It is a simple swap: instead of another commercial, commuters see the faces of researchers whose work changed food, health, and national industry. Whether it shifts who young people actually admire is another question. But the idea is clear. Honor the people who built the science, not only the people who sell products. Would you rather see scientists or celebrities on the biggest screens in your city? Follow arising.ai for daily insights into Ai #science #china #tech #innovation #scientists