he secret sauce behind that viral @Babylist x Alex Cooper campaign 👀 We had @livschreiber take the mini mic around our VaynerX US Open Brand to Box to ask top marketers what actually makes a great creator partnership. Babylist CMO Jill Cress dropped her top 3 non-negotiables: 1️⃣ Boldness (take the big swings - pun absolutely intended 🏓) 2️⃣ Empathy (know the user) 3️⃣ Resilience (always be pivoting & obsess over product-market fit) Drop your dream brand x creator collab in the comments 👇🎾