The hype coming from this year’s @usopen doesn’t end on the tennis court. 🎾 It’s in the fashion we wear, the foods we eat, and the energy we’re feeling all month long in NYC. And that’s why the U.S. Open has evolved, transforming from a sporting event into one of brand’s biggest visibility moments. Kicking off this season, our host @livschreiber joined Sonika Patel (Former CMO, PF Changs) to talk about what actually makes or breaks brand presence. The best part? You don’t need to be in the spotlight to be a part of the conversation. Some of the most effective marketing, happening right now, is coming from the sidelines. ⚡️