Charlie and Charlie take a deep dive into the rise and apparent collapse of LIV Golf, tracing the breakaway tour back to its ambitious launch in 2021 and the huge Saudi investment behind its attempt to challenge the PGA Tour. They examine the extraordinary financial packages offered to players, the appeal of guaranteed money and franchise equity, and why stars including Dustin Johnson, Brooks Koepka, Bryson DeChambeau and Jon Rahm made the move while Tiger Woods and Rory McIlroy stayed away.
From LIV's failure to secure the distribution, audiences and fan loyalty needed to make the model commercially viable to the fundamental problems with team golf and its lack of history and heritage, they ask where the breakaway tour went wrong. With the 2026 season ending early, players and suppliers reportedly owed money and a proposed "LIV 2.0" involving fewer events and lower prize money, they explore whether LIV can actually survive in any meaningful form. Could Saudi Arabia have achieved its ...