The economics of agentic CRM are not what they appear. AI agents promise speed, efficiency, and scale, but the cost model shifts fundamentally when agents move from pilot to production. BCG's Bryan Gauch's view: the future of CRM is hybrid. The strategic leverage point isn't the agents. It's the orchestration layer. Who controls it, how it's governed, and how it's optimized will determine whether agentic CRM creates value or quietly inflates cost. As the Exclusive Partner of the CIO+ Experience at Dreamforce, BCG will work through these questions and more. Listen now at the link in our bio. #BCGatDreamforce #DF26