#PressPlay: Skincare entrepreneur Jon Richardson says California brand Güd Life Co. copied his Güde Life skincare company’s name, packaging, and slogans — an intellectual property attorney breaks down the trademark battle. Jon Richardson, known online as “The Skincare Bro,” built his Güde Life skincare brand from scratch in 2020, growing it to nearly $1 million in profit. In 2022, Güd Life Co. launched a nearly identically named sunscreen line — and Richardson says the similarities in name, marketing, and slogans are no coincidence, especially since the company filed a trademark application just two days after he began speaking out publicly. Intellectual property attorney Dayna Thomas joins #TSRInvestigates host @jus2ice to explain why Richardson’s case may be an uphill legal battle since he never filed a federal trademark, relying instead on limited common law protections. Is this theft, coincidence, or something in between? Click the link in bio to watch the full episode 🎥