OpticalArts.Studio is one of the slickest collaborative studios in London, specialising in CGI and motion design for clients such as Apple, Channel 4, Nike and Dyson. Whether creating idents for television or advertisements for Australia’s largest phone network Telstra, Optical Arts opt for unexpected choices by animating cancer cells, inflatable office desks and the meticulous deconstruction of a hair wrap (in a tasteful ‘apricot topaz’ colourway, it must be mentioned). Over on the site, creative directors Fabrice Le Nezet and Joe Jackson spoke to It’s Nice That about the beauty of creating motion design for such giant clients, especially the studio’s work in collaboration with 4Creative, Art Practice and Lovesong, directing new idents for Channel 4. #ItsNiceThat