Five years after launching RareBeauty with an Allure Best of Beauty cover, Selena Gomez returned as our 2025 cover star, this time as a full-fledged makeup mogul. In the intervening years, she completely rewrote the celebrity beauty-brand playbook and nurtured a stellar career in film, TV, and pop music—all while advocating passionately for mental health. That kind of achievement is rare indeed. In a wide-ranging interview at the link in our bio, Gomez revealed what drives her and delights her. Best of Beauty 2026 is coming 9/17! Celebrate the 30th anniversary with us on Allure 💄 #AllureBestofBeauty #BestofBeauty Photographer: adrienneraquel Stylist: annatrevelyan Hair: hairbyorlandopita Makeup: hungvanngo Manicure: tombachik Set design: lizzielang Production: viewfindersnyla Writer: diannamazzone #BestofBeauty #AllureBestofBeauty #SelenaGomez