🎙️New podcast out, breaking down the FIFA World Cup!! In this episode, nathan.perrone and reubenjwilliams share their experience at the FIFA World Cup and what they noticed through the lens of sports business. They pick apart everything from the ticketing tech, to the workforce, the signage sponsors pay millions for, the commercial engine behind the World Cup, fan festivals, activations, which brands performed, and just how much revenue a tournament like this actually generates. They also run through a host city report, and compare how the whole experience stacks up against the Paris Olympics, and previous World Cups in Russia and Qatar. And yes, we also get into Reuben's "fairly sizeable hiccup" in Vancouver and how he almost didn’t make it to the USA. You don't want to miss this, it's a fun one! 🎙️Episode #362 of the SportsGrad podcast out now, wherever you get your pods