A shopper searches your brand on Amazon, sees your ad, and buys. The platform books the sale. But they may have seen your CTV spot last week, or bought the same product every month for two years. Your ad helped close it. It did not create it. That gap is where a lot of CPG budget quietly disappears. Check out our latest white paper: (theusim.com/news/retail-media-budget-allocation-for-cpg-brands) #RetailMedia #CPG #AmazonAds #MediaStrategy #Marketingt #MediaAgency #USIM