For decades, some of music’s biggest artists have used fashion as another extension of the worlds they built through their music 👇
What started with artists recognizing their influence over what fans wore eventually grew into legitimate fashion empires. Rocawear became a defining piece of early 2000s hip-hop, while Billionaire Boys Club helped bring Pharrell’s taste and vision into streetwear on a global scale. Years later, Golf Wang developed a life of its own alongside Tyler’s evolution, where Yeezy showed just how massive an artist-led brand could become when music, design and culture fully collided 💥
These brands weren’t just another piece of merch attached to an artist’s name. At their best, they helped shape the same culture their founders were already influencing through music, and opened the door for the generations of artists building brands today.
Which artist has had the biggest impact on fashion? 🤔👀
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