Brandon Marshall’s decision to wear lime green cleats for mental health awareness helped spark one of the @NFL's most recognizable player-driven initiatives. Tracy Perlman, Senior Vice President of Player Operations at the NFL, shares how that moment led to My Cause My Cleats and gave players a platform to champion the causes that matter most to them. Watch more from Tracy Perlman’s conversation with Wayne Kimmel on the SeventySix Capital Sports Leadership Show. #Sportstechvc #seventysixcapital #sportsleadershipshow #nflopa #nfl #nflfootball #mycausemycleats #philanthropy #shortsviral #waynekimmel #chadstender