Patriots-Seahawks was the least-watched NFL opening game in four years 📉
NBC Sports says last Wednesday’s kickoff game between the Patriots and Seahawks, won by Seattle 13–10, averaged 25.1 million viewers. That figure was down 11% from last year’s season opener, which aired on a Thursday, and was the least-watched start to an NFL season since 2022.
The audience figure surprised on multiple fronts. The NFL sought to make the most of the season start when it set the schedule in May, using the kickoff game for a highly anticipated rematch of last February’s Super Bowl LX.
NBC Sports, meanwhile, was looking for a stronger beginning to the NFL season after a 65-minute rain delay in last year’s kickoff game between the Cowboys and Eagles derailed what was tracking to be a historic audience.
Among the highly coveted group of viewers aged 18-49, though, the Patriots-Seahawks game represented the best audience since 2021 for an NFL season opener. The NFL has also achieved its f...
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