A startup founder is auctioning ad space on 10 of his muscles for a HYROX race. Bidding started at $1,000, and Higgsfield AI is currently paying $15,000 to put its logo on his glutes. Sources: Marc Lou on X, marclou.com, and hyrox.marclou.com. ㅤ #MarcLou #IndieHackers #StartupMarketing #HYROX #CreativeMarketing