Before I pick up a camera, I’m looking at the business. I’m not walking into a restaurant or brand thinking only about lighting, angles, transitions, or what will look good on Instagram. I’m looking at what the business is actually trying to accomplish. What do we want customers to notice? What part of the experience are we not showing enough? What are we trying to sell, strengthen, reposition, or make easier to understand? What should someone think, feel, want, or do after seeing the content? And what does the business actually need the content to do? That thinking happens before I ever decide what needs to be filmed. It’s also a huge part of how I approach creative strategy through TAS Marketing & Creative. We don’t start with, “What should we post?” We start with the business. Then we figure out what the content needs to communicate. Strategy first. Camera second. If your business needs stronger creative direction behind the content, DM “CONTENT” to tas.marketing_. #...