How I Built a 24/7 Media House Instead of a Standard Agency 🚀
When I started Augustus Media and launched Lovin Dubai, I noticed a huge gap in the market. Traditional social media agencies were working standard hours, but digital culture never sleeps.
Instead of building another 9-to-5 agency, I set out to build an around-the-clock publishing powerhouse. Because our team was already active on the ground—in malls, at restaurants, and working weekend shifts—we were uniquely equipped to give brand partners real-time coverage when standard agencies couldn't.
I sat down with Richa from Beyond Luxury by Arista to talk about how spotting that structural gap changed everything for us. Check out the snippet from our conversation above!
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