A city in bloom.
Since 2017, the Festival de Flores y Jardines, known as FYJA, has brought florists, landscape architects, and artists together in Mexico City’s Polanco neighbourhood. Through monumental floral arches and temporary gardens, the festival reimagines public space and celebrates Mexico’s botanical heritage.
The Leica Store Mexico City has also become part of this transformation. Its facade was covered in red flowers, forming delicate figures such as a ladybird, a butterfly, a woman’s portrait, and a Leica M.
But the story of these installations begins earlier, at the markets of Mexico City. In the early morning, the corridors of Mercado de Jamaica fill with colour and fragrance. Farmers offer their own harvest, while roses stand beside callas, gerberas, and ranunculus. Buyers inspect stems and buds, negotiate in just a few words, and carry buckets of flowers through the city.
Latin American photographers gretarico and luvialazo followed the festival with their
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