Un Posto visual identity from Velvele (
velvele.studio)
Un Posto is a focacceria in İzmir, Türkiye, inspired by Italian street food culture. The concept references the everyday atmosphere of Italy, where food, colour, and the rhythm of the street shape the experience. Through its visual language, Un Posto introduces small moments of la dolce vita into the focaccia ritual.
As a Milan-based creative studio, Velvele approached the identity through the lens of Italian lifestyle, where the visual language draws from everyday scenes across the country, from seaside stripes that carry the relaxed rhythm of coastal towns to red and pink tones often found in the architectural details of buildings across city streets.
For the typography, Right Gothic from Pangram Pangram was selected. The choice draws inspiration from the signage of traditional Italian restaurants. Condensed, sharp, and italic styles have long been part of Italy’s visual heritage, appearing across storefronts and neig...