In reading-acuity studies, Zed from typotheque consistently outperformed widely used typefaces such as Helvetica.⁠ ⁠ Not because it was designed to replace them aesthetically, but because it was tested in real reading conditions with real users.⁠ ⁠ Typography is usually judged visually. This project was based on functionality at the highest level. ⁠ ⁠ Explore Zed >⁠ typotheque.com⁠ ⁠ #type01 #typedesign #typeface #graphicdesigner #typography #typotheque