I approach every identity as more than a logo—it’s about building a visual system that can grow, adapt, and stay consistent across the UTEP Miners brand. I create presentation decks to showcase the thinking behind each identity and how it can function in the real world. Using Illustrator, I organize logos, variations, colorways, and applications into a clear visual story. It gives each identity structure while also helping me keep track of what’s being developed, approved, and put into use across Athletics. I start with the primary mark, breaking down the details and symbolism that make it unique. From there, I explore alternate logos and preferred colorways, showing how the identity can flex across different backgrounds, formats, and applications without losing its visual character. The process then moves from concept to application. Apparel, environmental graphics, signage, and other branded touchpoints help demonstrate how the identity comes to life beyond the artboard. Once eve...