An advertising campaign featuring American actor Sydney Sweeney has drawn criticism from female athletes who say it sexualizes women in sports.⁣ ⁣ The ad for sports prediction platform Novig shows Sweeney wearing little or no clothing, with footballs and sports apparel strategically covering parts of her body.⁣ ⁣ Four-time Olympic swimming gold medalist Ariarne Titmus called the campaign infuriating, questioning why women’s bodies continue to be used for commercial gain.⁣ ⁣ Former US gymnast Gracie Kramer and Chinese-German rugby player Sofie Fella were among other athletes to condemn the campaign.⁣ ⁣ Novig and Sweeney’s publicist did not immediately respond to requests for comment.⁣ ⁣ 📸Novig⁣ ⁣ #SydneySweeney #WomensSports #FemaleAthletes #Advertising #Sports #Novig #BodyImage