n 1935, Eddie Bauer nearly died from hypothermia when his wool jacket froze solid during a hunting trip. Instead of giving up the outdoors, he set out to create a better solution and invented the first quilted down jacket. The innovation transformed cold-weather clothing and helped him win major military contracts during World War II. What started as a $20 experiment eventually became one of the most recognizable outdoor brands in America. Watch the full video here: youtu.be/gWxKYNjphFY #eddiebauer #outdoors #entrepreneurship #innovation #business