During the Michael Jordan era, the @ChicagoBulls weren’t just the biggest team in basketball. Stephen Schanwald says 45% of all @NBA licensed merchandise sold carried a Bulls logo. The former Bulls executive remembers the team being at the center of the sports world and compares the experience to “traveling with The Beatles.” Watch Stephen Schanwald with Wayne Kimmel on the SeventySix Capital Sports Leadership Show, and subscribe for more stories from leaders across sports business. #SportsTechVC #seventysixcapital #bulls #chicago #jordan #michaeljordan #basketball #sportsbusiness #marketing #waynekimmel #chadstender #sportsleadershipshow