Announcing our first-ever MIP BrandWorks Headline Partner: dentsu The lines between entertainment, advertising and the creator economy are disappearing fast - and MIP BrandWorks was built to turn that convergence into real business. 🌍 We're thrilled to welcome dentsu (with Meta joining across key elements of the programme) to Cannes this October 12–15, bringing their clients and expertise to our Main Stage, the Brand x Creator Meet & Pitch, and the invitation-only Microdrama & Vertical Leaders Summit. This is a powerful signal of what's ahead for brands, creators and the entertainment industry at MIPCOM. Read the full press release, link in bio. 🌐Register today at the link in our bio. 📅 12–15 October | Palais des Festivals, Cannes #MIPCOM #dentsu #Cannes2026 #EntertainmentIndustry #BrandedContent #CreatorEconomy #MediaMarket