Taking an American brand and simply applying it across the globe no longer works, according to Rustom Dastoor. The @Mastercard leader explains why he thinks modern global marketing requires thoughtful local partnerships, talent, and cultural integration. Catch the full episode of Marketing Beyond: From Priceless to timeless: How brands endure: Insights from Mastercard's Rustom Dastoor #BrandStrategy #MarketingLeadership #Globalization #Mastercard #CMO #DeloitteDigital