Globalization has evolved beyond taking an established brand and applying it everywhere, according to @Mastercard's Rustom Dastoor. He shares why he believes global brand endurance now requires respecting local identities, hiring local talent, and partnering within local ecosystems. Watch the full conversation on Marketing Beyond: From Priceless to timeless: How brands endure: Insights from Mastercard's Rustom Dastoor. #Marketing #Mastercard #GlobalBranding #BrandStrategy #Leadership #BusinessStrategy