You're not screening sales candidates. You're selling to them. Most founders run recruiting like a filter — post the job, take applications, pick the best of what shows up. But if you're recruiting for a commission-based role, the best candidates are almost always talking to multiple companies at once. The real question every strong candidate is asking is: why would I pick you over everyone else? Your culture, your growth path, your comp plan, your onboarding — none of that matters unless you can actually make the case for it. Recruiting a commission-based sales team is a volume and a sales game. You don't convert 100% of interested people into interviews, and you don't convert 100% of interviews into people who actually show up Monday. Every step loses people — which means your ability to sell the opportunity determines how many make it to day one. Write down, in plain language, why a great candidate should choose you over every other opportunity they're considering. If you can't ...