Your new sales hires don't need more training. They need repetition.
Most companies run onboarding once. A rep sits through it, retains maybe half, and gets thrown into calls hoping the rest sticks along the way.
That's not a training problem. It's a repetition problem. New reps don't fail because the material was wrong — they fail because they only heard it one time.
Here's a fix that works: build a 10–15 hour new-hire training program, then run reps through it four separate times across their first four weeks — once before onboarding, then again each week after, on top of them actually working the job. That's 40 to 80+ hours of exposure to your company, your offers, your sales process, and your customer profiles, without you personally repeating yourself once.
The reps aren't just watching it — they're applying it in real calls between each pass. That's what actually shortens ramp time.
Action: Take your existing onboarding content and turn it into a training loop reps repeat we...
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