Registration isn't the beginning of the line — it's the beginning of the experience. dreamforce 2026 kicked off in San Francisco, and Sparks designed and built the check-in experience at salesforce tower for one of tech's largest events of the year. Lounge seating, refreshments, photo activations, and brand touchpoints throughout — spaces to connect, recharge, and celebrate together before the keynotes and the energy of the week take over. Check-in moments don't have to be hectic. We're proud to have helped make this one something worth remembering. #DF26 #Dreamforce #Salesforce #ExperientialDesign