I asked marketers at Opticon26 what AI agents actually look like in their day-to-day. The good news is that the answers weren’t about replacing people! BUT rather about getting the repetitive work moving, keeping humans in the review loop, responding faster, and making more room for the creative stuff. The line that stuck with me: your ‘Virtual Teammate’ (“VT”) can keep a project moving while you’re asleep, then ping you like anyone else on the team when it needs you. We’re getting past “what can AI do?” and into “how should this fit into the way we already work?” That’s where it gets interesting. #OptimizelyPartner