I went to camp with a bunch of marketers, and came home with an AI agent doing work for my business. Pretty productive trip if you ask me. I spent two days at optimizely’s AI Marketing University getting hands-on with their Optimizely Agent platform and digging into what’s next for marketers. My favorite part was having time to ACTUALLY build something. I created an agent that turns our Siftsy social content into SEO/GEO optimized blog posts, using our brand guidelines and preferences. Something I can put to work well beyond the conference. Running businesses, I have a long list of things I know we should be doing more consistently.  Repurposing content is one of them... So getting in a room and working through that with other marketers and GTM folks was time very well spent. Also got a look at Optimizely’s Virtual Teammates, which take that idea further with dedicated roles and recurring work across your marketing team. A lottt there that I’m excited to explore. In between...