Women’s sports have seen record growth in attendance, sponsorship, media rights and franchise valuations. But a new report from Populous and Project Level argues that the next phase of growth may depend on something more fundamental — venue ownership. Using data from CPKC Stadium (the Kansas City Current’s purpose-built home), along with NWSL projections, the report estimates that dedicated venues could generate between $1B and $3.8B in value over a 30-year period. 📲 LINK IN BIO TO READ MORE