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πŸ”₯ NEMEA TAKES ATHENS β€” ROUND TWO. πŸ·πŸ‡¬πŸ‡· The pop-up wine journey continues! For Stop 02 of NEMEA ON THE MOVE project, karsiotik and I decided to stay in the heart of historic Athens. Since the beginning we had one question in mind: β€œhow do you make people experience a wine region before they get there?” This time, at warehouse_assemblage, we revealed another side of Nemea. Our two Athens activations were designed around two different sides of the region: first, the White Wines of Nemea at Stop 01, followed by the RosΓ© & Red Wines at Stop 02. Different producers. Different styles. And at the heart of it all, Agiorgitiko, showing just how diverse one wine region can be. But NEMEA ON THE MOVE was never designed as a series of wine tastings. ✨ The idea was bigger: take the region beyond its geographical borders, create curiosity in the city and turn that curiosity into a reason to experience Nemea itself. Awareness β†’ Experience β†’ Destination. That was the strategy behind the journ...

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