‘Canvas for Creativity’ Oscar Ouyang Collection. Exploring subculture as a language, oscarouyang.official captures the energy, contradictions and rituals of youth, translating the broken-up thoughts, scattered notes and fleeting wonder of growing up into a transitional wardrobe. The collection translates his vision of fashion as a space for identity and transformation into the Pull&Bear universe. As main partner of the British Fashion Council’s (BFC) NEWGEN initiative since 2024, Pull&Bear continues to support emerging designers like him, building a platform for new voices shaping Contemporary fashion. britishfashioncouncil #NEWGEN