Michael Jordan was already in Chicago, but the @ChicagoBulls were still averaging just 11,000 fans in an 18,000-seat arena when Stephen Schanwald arrived. Schanwald explains how the Chicago Bulls combined Jordan’s star power with more aggressive marketing, growing from 4,800 season ticket holders to selling out every game for the next 13 years, including seasons when Jordan wasn’t playing. Watch Stephen Schanwald with @WayneKimmelvideos on the SeventySix Capital Sports Leadership Show, and subscribe for more stories from the business behind sports. #SeventySixCapital #Sportstechvc #sportsleadershipshow #nba #bulls #chicagobulls #mj #jordan #michaeljordan #waynekimmel #chadstender