A TRIO OF PETA ACTIVISTS INFILTRATED THE H&M AW26 RUNWAY AT LONDON FASHION WEEK TODAY, BYPASSING SECURITY TO PROTEST THE BRAND’S USE OF WOOL. Disguised as frontline guests, two women and one man breached the catwalk one after another, brandishing signs reading: “H&M: Wool is bloody cruel. Drop it! ”While one protester managed to march directly alongside the models, London security intercepted the group swiftly and escorted them out without the physical altercations seen at the COS show in New York days prior. The disruption briefly hijacked the narrative of Nick Knight’s digital showcase, yet H&M’s immediate “See-Now-Buy-Now” commercial rollout proceeded uninterrupted. About: H&M @hm At: London Fashion Week SS’2026 @londonfashionweek Editor of article: Sure Korea @surekorea ISSUE: September 2026 Sure Magazine @suremagazine #handm #londonfashionweek #HM #News #SureMagazine