AXE is giving its classic body spray can a luxury makeover with a deliberately over the top accessory designed to make it look like a premium perfume bottle. Called the Axe Holder, the fancy bottle is designed to house the brand’s existing spray cans, challenging the idea that a fragrance needs expensive packaging or a luxury price tag to smell premium. The campaign follows blind testing that Axe says showed its fragrances can stand alongside scents costing up to 40 times more. The Axe Holder available through online purchases of Axe products at thelynxholder.com #Pubity #Fragrance #AxePartner