“The big brands we know of today didn’t know they were going to be a brand.” We caught Bright’s Brand Licensing Director Paul (@paulblack_books) in between his back-to-back meetings to chat about when a creator wants to turn their work into a brand. Emphasizing the importance of authenticity, Paul gives a few tips to creators who are looking to take first steps into the brand licensing world! Follow along for more insight and tips from our Bright agents at #BCBF26! #BrightAgent #ArtLicensing #Bologna #BrightArtist