The AI conversation at Dreamforce isn’t just about cost. It’s about growth. On the ground at Dreamforce 2026, BCG’s Mark Abraham shares why CEO expectations for AI are moving well beyond efficiency. 90% of commercial leaders say the mandate has shifted toward growth, creating an opportunity to build a unified commercial engine across marketing, sales, and pricing. Competitive advantage will come from codifying what makes a company’s commercial approach distinctive, including the judgment, expertise, and processes of its best people, and using AI to scale them. The next era of AI powered growth will be defined by companies that turn their distinctive commercial strengths into scalable advantage. #DF26 #BCGatDreamforce