The AI conversation in sales has moved on. The question is no longer whether to adopt AI or simply how to make sellers more productive with it. BCG’s Federico Fabbri shares insights from Dreamforce 2026 on the question that matters now: What should AI own entirely, and where is human involvement non-negotiable? As the buyer journey becomes increasingly invisible to sellers, pushing more activity into existing processes isn’t a strategy. Leading organizations are rearchitecting the sales motion itself, around what AI agents can orchestrate and where human judgment creates the most value. The result: trigger-based, signal-driven, precise. Sellers engage when the moment is right, not because a cadence tells them to. #DF26 #BCGatDreamforce