潮流界傳來重量級消息，LVMH集團太子爺Alexandre Arnault alexandrearnault 正式加入Nike董事會。作為時尚圈頂級掌舵人之一，他過去主理RIMOWA期間成功將老字號行李箱年輕化，後來加入Tiffany & Co.更一手推動潮流聯乘，把奢華品牌玩得貼地又前衛。  今次Alexandre Arnault入主Nike，他亦表明自己一直都很很喜歡Nike，面對近年運動品牌市場競爭激烈，Nike急需重塑產品話題性與品牌吸引力。到底他會否將奢華品牌的行銷心法、跨界資源與對年輕世代的敏銳度，為Nike帶入新改變？ Nike has officially appointed Alexandre Arnault to its Board of Directors, marking a major crossover between luxury fashion and sportswear. Known for his leadership at RIMOWA and Tiffany & Co., Arnault successfully modernized legacy luxury houses through high-profile streetwear collaborations and sharp digital strategies. His appointment comes at a pivotal moment for Nike as the brand seeks to revitalize consumer engagement and product storytelling. Expect Arnault to inject high-fashion expertise, digital innovation, and cultural relevance into Nike, paving the way for groundbreaking strategic shifts and high-concept collaborations in the next era of sportswear. Follow us: esquirehk esquirenext.hk nike lvmh #esquire...