Retail media is not slowing down. It is just getting pickier. As Amazon and Walmart Connect push further into CTV, social, and programmatic, platform reported ROAS gets shakier as a basis for allocation. Swipe through for where each network earns its budget, and the four questions worth asking before you move a dollar. Read the full white paper: theusim.com/news/retail-media-budget-allocation-for-cpg-brands #RetailMedia #CPG #MediaPlanning #ROI #USIM #MediaAgency #ThoughtLeadership #WhitePaper