Tower 28 is named after a real lifeguard tower at the beach so it’s only fitting that since the beginning we have always supported healthebay - THE nonprofit that protects the Pacific Ocean, watersheds, and wildlife 💙 Today, we joined our community at Santa Monica Pier to celebrate Coastal Cleanup Day as the official sunscreen sponsor and donated 100% of sales from the purchase of this exclusive limited edition trucker hat to #HealTheBay. healthebay