US Open Dump 🎾🗽 A pretty special few weeks at the US Open with tay_taytownsend. She had an incredible tournament on court, achieving a Career Grand Slam in Women’s Doubles with Kateřina Siniaková. We built around that momentum off the court with content for her personal social channels and the launch of downthetmedia, Taylor’s new athlete-owned media brand she launched in partnership with us at kensalstudios. During the US Open: • Down The T got 480K YouTube views across 2 original epsiodes, 1.3M Instagram views, and 164K TikTok views • Down The T received coverage from Inc., Business Insider, ESSENCE and Yahoo! • Taylor’s personal Instagram followers grew by more than 48,000, TikTok grew by 45,000 followers, and her content generated 12M+ views The goal wasn’t just to create more content during a big tournament. It was to use the attention around one of the biggest moments of Taylor’s career to build something she owns and can continue building long after the US Open. That’s w...