In a world where Shein owns Everlane, does it really change anything if you buy a skirt from Walmart? If you’re on TikTok, you’ve probably heard someone recommend Walmart’s fashion lines over the past year. “Guys, the rumors are true. Walmart is popping off right now,” a 27-year-old nurse from Indiana told her followers in June. “I got all of this for $100. I feel like you cannot do this these days.” The discount store now sells the kind of $45 cashmere sweaters, $15 cotton sundresses, and $25 beaded bags that light up Facebook shopping-recommendation groups and launch dozens of TikTok videos with and without a #WalmartPartner tag. In an era of rising prices and declining quality, Walmart is betting its “Every Day Low Prices” mantra can spread beyond its base and attract more discerning shoppers. But a deeply uncool reputation is hard to shake. Can they do it? For The Cut’s Fall Fashion Issue, chantalfdez travels to Walmart’s headquarters in Fayetteville, Arkansas, to report on the ...